Eye-catching backdrops are now just as considered as the clothes we pose in online – and more fashion brands are branching into home accessories and decor

Forget about athleisure, ugly trainers and logomania, the most dominant trend to have gripped the masses in recent years isinteriors. The fashion world is currently consumed by a homeware obsession – making the “shelfie” the new selfie.

It’s not a hard trend to hunt down. On social media, aesthetically pleasing backgrounds now get at least as much attention as the outfits we post photographs of. Elsewhere on our feeds, Peggy Guggenheim’s terrazzo-tiled palazzo in Venice, the quiet sophistication of Kettle’s Yard in Cambridge and the sugary millennial-pink interior of the tea room at Sketch in London are just as likely to be pictured as a new pair of shoes. The hashtag #IHaveThisThingWithTiles has become as commonplace as #TodayI’mWearing, while Le Corbusier is the new Calvin Klein and Charlotte Perriand the new Prada.

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